Join Us for the Fourth Annual Bio Supply Chain Academy Conference
November 7-8, 2011

"Reducing Healthcare Costs and Maximizing Quality Patient Care through Worldwide Supply Chain Partnering, Innovation and Entrepreneurship in the Bio Life Sciences Industry"
DEVENDRA MISHRA, MBA

Founder and Executive Director
Bio Supply Management Alliance


Adjunct Professor
Graziadio School of Business and Management
Pepperdine University

Devendra Mishra, adjunct professor of Decision Sciences at the Graziadio School of Business and Management at Pepperdine University, is the founder of the Supply Chain Academies for the biotech, entertainment, consumer electronics and video game industries which promotes professional development, advancement of the industry, conferences, research and executive networking in the US and Europe. As the Co-founder of MND Resources, a supply chain management consulting company, he has held executive management responsibilities at high-tech start up companies, such as Dimensional Media Associates, MusicMaker.com, GetPlugged.com and Stan Lee Media, a digital entertainment studio that developed and globally commercialized branded content through the Internet and traditional media.

Mishra was President and Chief Executive Officer of International Multifoods' billion-dollar wholly owned specialty distribution subsidiary VSA, Inc, from August 1994 to 1996. Prior to joining Multifoods, Mishra was President of Worldwide New Media, Distribution services and New Ventures at Technicolor, Inc. Mishra strategically developed and launched Technicolor Entertainment Services, to supply movie prints to theaters in the United States using an unprecedented hub-and-spoke infrstructure, which today has nearly 70% market share.  He also engineered and put into production an "Optical Media Manufacturing Facility" which is today the world’s largest and premiere facility, and developed Pan European Distribution.

From 1986 to 1992, Mishra held senior management positions at LIVE Entertainment, a diversified supplier, wholesaler and retailer of home video and music, where he finally served as the President and Chief Operating Officer. Growing it from $28 million in 1986 to $560 million in 1990, the company became the largest independent home video company in America. Prior to 1986, Mishra was Vice President of the $900 million worldwide manufacturing and distribution operations of RCA-Ariola Records.

At LIVE Entertainment, Mishra rapidly grew Strawberries Records and Tapes in the Northeast from 60 stores to over 120 in two years and became the Managing Director of VCL-Carolco in Germany, a leading home video company he helped acquire in 1989. He was responsible for establishing the distribution and manufacturing arrangement with MCA Home Video, absorption of the Vestron Home Video and operational launching of the Teenage Mutant Ninja home videos. During his tenure at LIVE, Mishra was the President of Lieberman Enterprises, the second largest wholesaler of entertainment products and has been by the industry as a pioneer of sell-thru home videos.

During the previous decade at RCA, Mishra integrated manufacturing and distribution of music of RCA and Ariola in twelve different countries of the world. In 1982, he re-engineered the national distribution of RCA to implement a revolutionary concept of "Hits-Catalog Distribution" which became the hallmark of the entertainment industry to be followed by competitors over the next decade.

Over the last 25 years Mishra has successfully deployed technologies to launch new businesses and enhance existing ones in the entertainment industry, such as optical media manufacturing and distribution at Technicolor and RCA Records; Videodisc and Player at RCA Consumer Electronics; computerized systems at LIVE Entertainment and VSA; time-definitive distribution of feature films at Technicolor; and, digital distribution at MusicMaker.com and Stan Lee Media.

Mishra holds a MS in Operations Research from Purdue University, an MBA from Butler University, and a BS in Mechanical Engineering from the Indian Institute of Technology (IIT). Having published about eighty papers in information-driven distribution, total quality management and manufacturing, Mishra has been a contributing editor of two industrial and production engineering handbooks and has served as a professor for several courses in the MBA program at Butler University.